Representation Analysis

    Tide:

The first advertisement about Tide lacked much representation, and in my opinion was slightly offensive. For starters the ad lacks representation of any race but white. The mom is perceived as an upper/middle class white women. She dresses in a classy way and gives off the vibe that only people of that social standard can use Tide. Also the way she talks about her daughter is kind of inappropriate. She makes it seem as if dressing as a tomboy is wrong. There were better ways to go about this ad, and convey the message they are trying to convey. I assume their target audience is moms who have to deal with troubled stains from their children however the way the accomplished that was on the boundary of offensive towards tomboys.

    Axe:

My jaw dropped while watching this ad. It is so unbelievably disgusting in the way it objectifies women. The only positive aspect about this ad was the different representation of women of all colors and races. Besides that they show women in a sexual and objectifying way with angles showing off their breasts inappropriately for an ad. They also show women chasing towards a man making men seem in control over them as if women are weak and powerless. I assume their target audience is men around the age of 12 and up who yearn to be noticed by women, if thats who they are attracted too, but they do this in a way that very wrongly portrays women. They could have conveyed the same message in a way that doesn't objectify and belittle women while completing the same goal.