Genre Research

Blog #1- What am I doing?

What am I doing? Well that's a great question. I am planning on doing a romance genre opening. As someone who has never been in love you may be asking, what are your certifications for making a romance video? Well my answer to that is I have none, but that is what makes it so great. My film is about the life of a girl who has no idea what love is. As someone growing up in 2021, love is a very loosely used word that honestly no one really feels. How can I love someone when we spend majority of our time snapping and texting each other than spending time together? My goal is for my character to try to find love in 2021, but to do this she needs to figure out what love is. Is it the same love her grandparents felt when they met after the war at a café? Is it the same love her parents felt when they met at a disco and knew they were meant to be? Who knows? But the one thing my character does know is that whatever her generation defines love as, she yearns for it. I think this is the perfect idea for me because this is the story of my life. I don't necessarily feel that I am looking for love, but I am a teenage girl growing up in 2021 who wants to date and live the dream life in my brain. 

Cambridge Portfolio Project

I am starting my Cambridge Portfolio Project. The project entails me to do a  couple things. One, is a film opening video. The main task is the titles and opening of a new fiction film (to last a maximum of two minutes). Titles should follow the institutional conventions of commercial cinema. All images and text used in the main task must be original, and produced by the candidate(s). Sound should be predominantly original (dialogue and atmospheric sound), though music taken from an acknowledged source may be used as part of the soundtrack.

Key details of this task is that it's a maximum of two minutes, must be a NEW fiction film (no adaptations, no non-fiction), must include titles and opening, all images must be created by you, and no copyrighted music may be used unless you get permission from owner (written documentation is required-include in blog)

Next is the blog and creative critical reflection. I will be having an individual blog dedicated to the project. The process of research, planning and production, including refinement, changes and reflection on key moments, and any individual contribution to a task undertaken as a group, is to be evidenced by me on my blog. My blog will also contain evidence of any preliminary exercises, the finished product and the creative critical reflection and will comprise the complete evidence for the moderator at the end of each project.

Lastly is the creative critical reflection on my blog. On completion of my video, I will reflect upon their work, using digital formats such as director commentaries, slideshows with voiceover, or screencasts. The emphasis will be on creative use of such tools to critically reflect on the production, guided by the following compulsory questions: How does your product use or challenge conventions and how does it represent social groups or issues? How does your product engage with audiences and how would it be distributed as a real media text? How did your production skills develop throughout this project? How did you integrate technologies – software, hardware and online – in this project?

Going forward my blogs will relate to this project and will evolve as my project evolves.

 

 

Music Marketing Blog Post #2

For this project, my group separated it into parts. First we started with the research. We thoroughly researched different country bands, and the record companies that produce them. We wanted to understand their techniques and ways of accomplishing things within the industry. We also examined many marketing techniques to assist in guiding us on on how we wanted our project to look and what we wanted the people we present our pitch to understand from what we say.

Next, we started storyboarding and mapping out exactly how we wanted the video and PowerPoint to look. We decided to lead with social media being our sole market technique as seeing that it has the largest impact on the viewers. We decided to make a website to hold all the big information and social media pages like Twitter Instagram and Facebook to post and stay more connected with the fans. Once we figured out all the logistics, we decided to move into production.

Moving into production, we wanted to have the aesthetic of a country music video so we went back to a research, figured out what we need to do, and did it. Sofia and Kenny were in charge of production and working on getting the video footage. Once they finished filming all the shots from the storyboard, they put it into a google drive folder and I was able to start with post production.  

While in post production I found that some shots didn't fit into the sequence the footage so we changed some things that was put into the storyboard, but in the end everything flowed nicely and made sense. Well in post production and editing I really focus on getting that country music video feel. A goal that our group discussed was really trying to connect with the audience, which we found was a very big deal in the country music industry. Once everything was clean and put together nicely we then focus on the presentation.

Sabrina took the lead on the presentation and our group assisted her when needed and asked. We again took what we found in our research to make sure our presentation made sense with our genre of music. After putting together all of our marketing pitches, social media, goals, and music video we saw as everything was starting to come together. 

Reflecting on this project I think we had the biggest trouble due to Covid and the lack of ability to see each other in person. Besides that communication was good but definitely not great moving forward that will be something I think about more. I also think that this project was an interesting way to look at different genres of music in learn more about a genre I am not interested in and how they conduct themselves.